TORONTO, December 5 - OutdoorPartner Media Corporation ("OutdoorPartner" or the "Company") (TSXV: OPX) is pleased to announce that it has secured its largest Bluetooth advertising contract to date. The contract, which is scheduled to begin in January 2008, is valued in excess of US$800,000 and is the first part of a larger payphone kiosk/Bluetooth advertising campaign planned for 2008. The campaign consists of payphone kiosk displays in 13 U.S. markets along with a Bluetooth component in 11 U.S. markets. Advertisers utilize OutdoorPartner's Bluetooth solution, PrimeCasting, to deliver rich digital content - videos, mp3s, games and coupons - onto the mobile phones of a highly targeted audience.
"This contract is the Company's sixth Bluetooth contract and provides further evidence of the acceptance of our Bluetooth advertising solution, PrimeCasting," stated Mark Brodkin, President and Chief Executive Officer of OutdoorPartner. "With this new contract and a strong proposal pipeline, we are entering 2008 with a great deal of positive momentum."
About OutdoorPartner:
OutdoorPartner is a market leader in the high-growth alternative out-of-home advertising industry. The Company provides its advertising clients with an opportunity to post messages on its diversified network of over 700,000 advertising displays - including payphone kiosks, litter/recycling receptacles ("PartnerBins"), and lifeguard towers - covering all of the top 50 Designated Market Areas ("DMAs") in the United States. In addition to static display advertising, OutdoorPartner provides advertisers with the opportunity to push rich digital content from its payphone kiosks to consumers' Bluetooth enabled mobile phones with a service called PrimeCasting. Combined with its powerful, proprietary database and mapping software, the Company's extensive network offers advertisers micro-targeted ad placement in close proximity to pedestrian traffic and the point of purchase. More information may be found online by visiting www.outdoorpartner.com.
Forward Looking Statements
This news release contains forward-looking statements regarding, among other things, OutdoorPartner’s beliefs, plans, objectives, strategies, estimates, intentions and expectations. Such statements are based on a number of assumptions which may prove to be incorrect, involve certain risks and uncertainties that are difficult to predict and, accordingly, are not guarantees of future performance. The future results of the Company or developments may differ materially from those expressed in the forward-looking statements contained in this news release, due to, among other factors, OutdoorPartner’s lack of operating profits, its dependence on key personnel, general economic conditions and other external events that may impact on customers’ advertising spending, competition from other out-of-home advertisers and other media and government regulation seeking to limit or restrict OutdoorPartner’s activities. More detailed information about these and other factors is included in OutdoorPartner’s 2006 Annual Information Form and other documents published or filed by, or on behalf of, OutdoorPartner from time to time with the Canadian securities regulatory authorities. Other than as required by law, OutdoorPartner undertakes no obligation to publicly update or revise any such forward-looking statements or information, whether as a result of new information, future events or otherwise.
For further information: Mark Brodkin, CEO, OutdoorPartner Media Corporation, 296 Richmond Street West, Suite 305, Toronto, Ontario M5V 1X2, Canada, T: (416) 602-1602, F: (416) 352-5070