TORONTO, November 6 - OutdoorPartner Media Corporation (TSXV: OPX) ("OutdoorPartner" or the "Company"), a leading alternative out-of-home media provider, today announced that it has signed an agreement with the City of Kansas City ("Kansas City" or the "City") for a PartnerBin pilot project. Under the terms of the agreement, OutdoorPartner has the right to sell advertising space on up to 500 PartnerBins for a term of five years.
"This addition to the PartnerBin network expands our ability to deliver highly desirable advertising space to advertisers in the top 50 U.S. media markets," said Mark Brodkin, Chief Executive Officer of OutdoorPartner. "At a time when individuals and organizations alike are increasingly focused on environmental impact and the green movement, Kansas City joins a growing list of innovative communities utilizing the PartnerBin program to increase public space recycling and generate a positive environmental impact."
Ranking just behind San Diego and ahead of Milwaukee, Kansas City is the 31st ranked media market in the U.S. In addition to being one of the top 50 media markets in the U.S., Kansas City has more boulevards than Paris, making street-level media ideal for engaging the City's pedestrian traffic.
About OutdoorPartner:
OutdoorPartner is a market leader in the high-growth alternative out-of-home advertising industry. The Company provides its advertising clients with an opportunity to post messages on its diversified network of over 700,000 advertising displays - including payphone kiosks, litter/recycling receptacles ("PartnerBins"), and lifeguard towers - covering all of the top 50 Designated Market Areas ("DMAs") in the United States. In addition to static display advertising, OutdoorPartner provides advertisers with the opportunity to push rich digital content from its payphone kiosks to consumers' Bluetooth enabled mobile phones with a service called PrimeCasting. Combined with its powerful, proprietary database and mapping software, the Company's extensive network offers advertisers micro-targeted ad placement in close proximity to pedestrian traffic and the point of purchase. More information may be found online by visiting www.outdoorpartner.com.
Forward Looking Statements
This news release contains forward-looking statements regarding, among other things, OutdoorPartner’s beliefs, plans, objectives, strategies, estimates, intentions and expectations. Such statements are based on a number of assumptions which may prove to be incorrect, involve certain risks and uncertainties that are difficult to predict and, accordingly, are not guarantees of future performance. The future results of the Company or developments may differ materially from those expressed in the forward-looking statements contained in this news release, due to, among other factors, OutdoorPartner’s lack of operating profits, its dependence on key personnel, general economic conditions and other external events that may impact on customers’ advertising spending, competition from other out-of-home advertisers and other media and government regulation seeking to limit or restrict OutdoorPartner’s activities. More detailed information about these and other factors is included in OutdoorPartner’s 2006 Annual Information Form and other documents published or filed by, or on behalf of, OutdoorPartner from time to time with the Canadian securities regulatory authorities. Other than as required by law, OutdoorPartner undertakes no obligation to publicly update or revise any such forward-looking statements or information, whether as a result of new information, future events or otherwise.
For further information: Mark Brodkin, CEO, OutdoorPartner Media Corporation, 296 Richmond Street West, Suite 305, Toronto, Ontario M5V 1X2, Canada, T: (416) 602-1602, F: (416) 352-5070