OutdoorPartner Media secures its largest advertising campaign to date worth over $1.5 million USD - Company has secured over $5.3 million USD in 2007 contracts
TORONTO, May 10 - OutdoorPartner Media Corporation ("OutdoorPartner" or the "Company") (TSXV: OPX) is pleased to announce that the Company's payphone kiosk advertising division, Prime Point Media ("Prime Point"), has recently secured its largest advertising contract to date. A consumer beverage company has contracted Prime Point to deliver a $1.5 million USD campaign on the Company's payphone kiosk and PartnerBin inventory. The campaign also includes a large point of sale component, as the client's media will be placed on approximately 1,500 payphone kiosks adjacent to convenience stores in Los Angeles, New York, Miami, Chicago, Atlanta, Dallas and Phoenix.
With the addition of this contract, the Company has now secured over $5.3 million USD in written contracts for 2007, of which over $3.0 million USD of the revenue will be recognized in the first half of 2007. Historically, the majority of the Company's revenue has been generated in the second half of the year.
"This campaign further illustrates the Company's ability to secure large contracts and provide clients with the ability to post relevant messages that reach audiences in strategic locations, including the point of sale," stated Prime Point's President, Karen Robinson. "In addition to being Prime Point's largest campaign to date, the campaign also represents the Company's first multi-platform national buy, as it includes both payphone kiosks and PartnerBins," added Robinson.
"We continue to be encouraged by the increasing acceptance of Prime Point's payphone kiosk advertising by major national advertisers, which is translating into larger campaign sizes," said Mark Brodkin, OutdoorPartner CEO. "This is the Company's second campaign in excess of $1 million and is a further testament to the fact that OutdoorPartner is particularly well-positioned to capitalize on the migration of media dollars to out-of-home media properties and secure large contracts".
About OutdoorPartner:
OutdoorPartner is a market leader in the emergent alternative out-of-home media segment. The Company operates two out-of-home media networks: a PartnerBin network and a payphone kiosk advertising network. PartnerBins - litter/recycling receptacles that facilitate advertising - are currently located in ten U.S. communities, including: New York City, Atlanta, St. Louis and Baltimore. OutdoorPartner's payphone kiosk advertising division, Prime Point Media, offers highly-targeted advertising plus PrimeCasting - a Bluetooth broadcast solution - on a network of over 700,000 payphone kiosks located in all of the top 50 designated market areas. More information may be found by visiting www.outdoorpartner.com or www.primepointmedia.com.
Forward looking statement
This news release contains forward-looking statements regarding, among other things, OutdoorPartner's beliefs, plans, objectives, strategies, estimates, intentions and expectations. Such statements are based on a number of assumptions which may prove to be incorrect, involve certain risks and uncertainties that are difficult to predict and, accordingly, are not guarantees of future performance. The future results of the Company or developments may differ materially from those expressed in the forward-looking statements contained in this news release, due to, among other factors, OutdoorPartner's lack of operating profits, its dependence on key personnel, general economic conditions and other external events that may impact on customers' advertising spending, competition from other out-of-home advertisers and other media and government regulation seeking to limit or restrict OutdoorPartner's activities. More detailed information about these and other factors is included in OutdoorPartner's 2006 Annual Information Form and other documents published or filed by, or on behalf of, OutdoorPartner from time to time with the Canadian securities regulatory authorities. Other than as required by law, OutdoorPartner undertakes no obligation to publicly update or revise any such forward-looking statements or information, whether as a result of new information, future events or otherwise.
For further information: Mark Brodkin, CEO, OutdoorPartner Media Corporation, 296 Richmond Street West, Suite 305, Toronto, Ontario M5V 1X2, Canada, T: (416) 602-1602, F: (416) 352-5070, www.outdoorpartner.com