OutdoorPartner Media announces Atlanta PartnerBin agreement
TORONTO, February 15 - OutdoorPartner Media Corporation ("OutdoorPartner" or the "Company") (TSXV: OPX) is pleased to announce that it has signed a PartnerBin installation agreement with the City of Atlanta ("Atlanta" or the "City"), Fulton County Recreation Authority and the Atlanta Braves. Under the terms of the agreement, OutdoorPartner has the right to sell advertising space on up to 125 PartnerBins, to be installed adjacent to Turner Field. The contract has a perpetual term but can be cancelled by either party on 30 days notice after one full year of operation.
Atlanta is the economic hub of the Southeast and a key U.S. business centre, ranking third among U.S. cities with the most Fortune 500 headquarters and fourth among U.S. cities with the highest concentration of corporate headquarters. The City is also a top 10 media market, ranking 9th in the U.S. according to Nielsen Media Research, and the region's mild winters make it an ideal location for outdoor advertising. Turner Field is home to Major League Baseball's Atlanta Braves and also played host to the 1996 Summer Olympic Games.
"A PartnerBin installation at Turner Field in Atlanta will provide our advertisers with exposure to the stadium's 2.5 million annual visitors," stated Mark Brodkin, Chief Executive Officer of OutdoorPartner. "We are very pleased to be able to offer our advertisers prime real estate in Prime Point's home town and one of the country's top 10 media markets. Atlanta is the 10th location to enroll in a PartnerBin program representing further confirmation that the program is working."
Atlanta City Councilmember Carla Smith, District 1, said, "PartnerBins are an attractive alternative to traditional litter/recycling receptacles and are a welcome addition to my district within the City of Atlanta. These units further our objective of promoting recycling, appropriately handling of waste, and beautifying the neighborhood around Turner Field. I am proud to work with OutdoorPartner Media and the Atlanta Braves to enhance the aesthetic of our community."
"The addition of Atlanta to our PartnerBin portfolio builds on our recent success in New York City and St. Louis - two more top 25 media markets," added Brodkin. "Our PartnerBin portfolio continues to become more attractive in the eyes of national and local advertisers, with the addition of another top 25 media market."
About OutdoorPartner:
OutdoorPartner is a market leader in the emergent alternative out-of-home media segment. The Company operates two out-of-home media networks: a PartnerBin network and a payphone kiosk advertising network. PartnerBins - litter/recycling receptacles that facilitate advertising - are currently located in nine U.S. communities, including: New York City, St. Louis and Baltimore. OutdoorPartner's payphone kiosk advertising division, Prime Point Media, offers highly-targeted advertising plus PrimeCasting - a Bluetooth broadcast solution - on a network of over 700,000 payphone kiosks located in all of the top 50 designated market areas. More information may be found by visiting www.outdoorpartner.com or www.primepointmedia.com.
This news release contains forward-looking statements regarding, among other things, OutdoorPartner's beliefs, plans, objectives, strategies, estimates, intentions and expectations. Such statements are based on a number of assumptions which may prove to be incorrect, involve certain risks and uncertainties that are difficult to predict and, accordingly, are not guarantees of future performance. The future results of the Company or developments may differ materially from those expressed in the forward-looking statements contained in this news release, due to, among other factors, OutdoorPartner's lack of operating profits, its dependence on key personnel, general economic conditions and other external events that may impact on customers' advertising spending, competition from other out-of-home advertisers and other media and government regulation seeking to limit or restrict OutdoorPartner's activities. More detailed information about these and other factors is included in OutdoorPartner's 2005 Annual Information Form and other documents published or filed by, or on behalf of, OutdoorPartner from time to time with the Canadian securities regulatory authorities. Other than as required by law, OutdoorPartner undertakes no obligation to publicly update or revise any such forward-looking statements or information, whether as a result of new information, future events or otherwise.
For further information: Mark Brodkin, CEO, OutdoorPartner Media Corporation, 296 Richmond Street West, Suite 305, Toronto, Ontario M5V 1X2, Canada, T: (416) 602-1602, F: (416) 352-5070, www.outdoorpartner.com